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Lead Generation

Multi-Source Lead Ingestion Agent

Captures and deduplicates leads from MLS, property portals, paid ads, and website forms in real time — tagging every lead by source before it enters the CRM.

Overview

The Multi-Source Lead Ingestion Agent aggregates inbound leads from all channels into a single, unified pipeline. Every lead is deduplicated, tagged with its source, and immediately routed to the CRM — eliminating the need for manual data entry and ensuring no lead falls through the cracks.

Challenges This Agent Addresses

Without unified lead capture, leads arrive through multiple channels — portals, ads, website forms, phone calls — but sit in separate inboxes and spreadsheets before anyone can route them. This fragmentation causes response delays, duplicate contacts in the CRM, and lost leads. The Multi-Source Lead Ingestion Agent solves this by connecting every source into a single pipeline, deduplicating in real time, and tagging each lead with its original source so your team knows where the highest-quality prospects are coming from.

How It Works

The agent runs continuously, listening for new leads from every inbound source. Upon arrival, it deduplicates, enriches with source metadata, and routes the lead directly to your CRM.

1

Source Connection & Ingestion

The agent maintains live connections to MLS feeds, property portals, paid ad platforms, and your website form submission API. Every new lead is captured within seconds.

Poll MLS and portal feeds every 5 minutes for new listings and inquiries
Listen to Facebook/Google Ads webhooks for form submissions
Ingest website form submissions via Zapier or direct API
2

Deduplication & Enrichment

Incoming leads are checked against existing CRM records using email, phone, and property address as matching keys. Duplicates are merged; new contacts are enriched with location data and lead source tags.

Cross-check email and phone against CRM to identify duplicates
Merge duplicate records, preserving the most recent interaction
Enrich contact with city, state, property interest, and source tag
3

CRM Auto-Entry & Routing

Clean, deduplicated leads are automatically created as contacts in your CRM with source tags and property interest metadata attached. They immediately enter the nurture workflow.

Create new contact record with all enriched data
Assign source tag (e.g., 'Facebook Ad', 'Zillow', 'Direct Website')
Trigger first automated outreach sequence within 3 minutes

Key Benefits

Zero manual lead entry — 100% automated from source to CRM
Deduplication prevents wasted follow-ups and confused contacts
Source tagging shows your best lead sources for ROI analysis
Sub-3-minute CRM entry means faster outreach to hot leads
Multi-Source Lead Ingestion Agent | The Independent Broker Collective