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Lead Qualification

Intent Detection & Lead Scoring Agent

Enriches each contact via API and categorises as High, Medium, or Low intent while building a conversation memory store of preferences, budget, timeline, and objections.

Overview

The Intent Detection & Lead Scoring Agent enriches every lead and builds a persistent memory of their intentions, budget, timeline, and objections. Scoring updates continuously as new signals arrive.

What Intent Detection & Lead Scoring Agent Solves

Without intent scoring, your team treats all leads equally. A tire-kicker gets the same attention as a ready-to-close seller. Your best time is wasted on low-probability prospects. Intent Detection & Lead Scoring Agent enriches each lead with property data and behavioral signals, then scores them as High, Medium, or Low intent. A persistent memory tracks budget, timeline, and prior objections so every touchpoint is contextual.

How It Works

New leads are enriched via skip-trace and property data APIs. Intent is scored based on engagement history, property fit, and stated timeline. Memories persist across all touchpoints.

1

Lead Enrichment via Third-Party APIs

Contact information is enriched with skip-trace data, property ownership records, and public financial indicators.

Query skip-trace API for phone, email, alternate contacts
Pull property ownership and transaction history
Extract financial indicators: credit, property equity, mortgage status
Search for prior interactions or mentions in news/court records
2

Intent Scoring & Memory Building

Intent score is calculated from engagement signals (email opens, call duration), stated timeline, and property fit. Memory stores are populated with preferences and constraints.

Calculate intent score (0-100): engagement 40%, timeline 35%, fit 25%
Classify as High (70+), Medium (40-69), or Low (<40)
Extract and store: property interest, budget, timeline, decision-maker
Log prior objections and solutions for future reference
3

Continuous Score Updates & Personalization

Score updates with each new signal: opens, clicks, calls, replies. Personalization suggestions are generated for the sales agent.

Update score on each new engagement signal
Flag score changes (increasing vs decreasing intent)
Generate personalization suggestion: 'This lead recently searched for properties in <area>'
Surface objections from memory: 'Prior concern: slow timeline, but just got pre-approved'

Key Benefits

✓Continuous scoring ensures your team always knows who's hot and who's cold
✓Persistent memory prevents repetition and enables fast rapport-building
✓Objection history reduces back-and-forth and accelerates closing
✓Engagement signals trigger automatic ranking updates in real time

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Intent Detection & Lead Scoring Agent | The Independent Broker Collective