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Lead Generation

MLS Change Monitor

Daily scan of MLS, Zillow, and Redfin detecting price reductions, expired listings, and 60+ DOM properties — auto-routing each signal to the acquisition pipeline.

Overview

The MLS Change Monitor runs a daily scan of your target markets across MLS, Zillow, and Redfin, detecting price reductions, expired listings, and long-time-on-market properties. Every signal is scored and routed to your acquisition team, ensuring you reach motivated sellers before competitors do.

Challenges This Agent Addresses

Manual MLS monitoring means checking listings daily, manually noting price reductions and status changes. By the time you've identified an opportunity, three other buyers have already called. You miss 60% of actionable signals because the monitoring is inconsistent. The MLS Change Monitor runs every morning at 6am, pulling the previous day's changes from MLS, Zillow, and Redfin. Within minutes of a price reduction or expiration, your team is alerted and the lead is routed to the right department.

How It Works

Every day at 6am, the agent pulls previous-day changes from MLS APIs and website scraping, detects meaningful signals, and routes them to your team with full property details.

1

Multi-Source Daily Pull

The agent pulls listing changes from MLS API, Zillow API, and Redfin via Playwright scraping. All changes from the previous 24 hours are captured and compared against historical snapshots.

Query MLS API for all status changes in target markets
Pull Zillow Zestimate changes and price reduction notices
Scrape Redfin for 'just reduced' and 'back on market' signals
2

Signal Detection & Filtering

The agent identifies actionable signals: price reductions >5%, expired listings, properties 60+ days on market. Each signal is enriched with property details and sent to your CRM.

Detect price reductions and calculate percentage drop
Identify expired listings and properties with extended DOM
Filter out noise (minor price adjustments, new listings without changes)
3

Routing to Acquisition Team

High-priority signals (fresh price reductions, expirations) are routed immediately to your acquisitions inbox and CRM. Lower-priority signals (60+ DOM) enter a separate nurture queue.

Post price reductions and expirations to Slack #acquisitions channel
Create CRM leads with signal type and property details
Notify assignment agent to route to appropriate buyer

Key Benefits

Catch market opportunities the same day they appear, not 3 days late
60+ DOM and expired listings automatically identified without manual review
Price reduction alerts routed to team within minutes of MLS update
Historical tracking shows which signals convert best in your market
MLS Change Monitor | The Independent Broker Collective