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Lead Nurturing

Webinar Registration & Reminder Agent

Three-part reminder sequence at 48 hours, 2 hours, and 15 minutes before the webinar, with automated replay delivery for no-shows.

Overview

The Webinar Registration & Reminder Agent manages the full webinar registration and reminder workflow. Reminders fire at optimal times and no-show replay is delivered automatically.

What Webinar Registration & Reminder Agent Solves

50% of webinar registrants are no-shows because they forgot or lost the registration confirmation. Your team spends hours managing reminders manually. Webinar Registration & Reminder Agent sends automated 48-hour, 2-hour, and 15-minute reminder emails and SMS. For no-shows, replay is auto-delivered within 5 minutes so no one misses the content.

How It Works

On registration, the agent adds the lead to the webinar schedule. Reminders fire automatically at 48 hours, 2 hours, and 15 minutes before. Post-webinar replay goes to all attendees and no-shows.

1

Webinar Registration Capture & Calendar Enrollment

The agent captures registration form submissions and adds the lead to the webinar calendar with timezone adjustment.

Ingest webinar registration form submission
Extract: name, email, phone, timezone, interests
Determine timezone and calculate webinar time in lead's zone
Add to webinar attendance calendar
2

Three-Part Reminder Sequence

Reminders fire at 48 hours (email), 2 hours (SMS), and 15 minutes (SMS).

Day 1 (48h before): Send email 'Reminder: Your webinar is tomorrow, [date], [time]'
Day of (2h before): Send SMS 'Starting in 2 hours: [Webinar Title]. [Link]'
Day of (15m before): Send SMS 'Starting in 15 minutes! [Link]'
Log: opens, clicks, attendance via registration link
3

Attendance Tracking & Replay Delivery

Attendance is tracked via registration link. No-shows receive replay within 5 minutes of webinar end.

Track who clicked the webinar link and joined
Identify no-shows: registered but didn't click
Within 5 min of webinar end, send replay to all registrants
Email no-shows with extra context: 'Watch the replay: [Link]'

Key Benefits

Three reminders reduce no-show rate from 50% to 15-20%
Multi-channel (email + SMS) ensures message lands
Automated replay delivery captures no-shows within minutes
No manual reminder work — set once, runs forever
Webinar Registration & Reminder Agent | The Independent Broker Collective